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Business Course

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Business Management: Level 3 – BM303 – Introduction to Marketing
Business Management: Level 3 - BM303 - Introduction to Marketing

This Module will develop the knowledge necessary to
understand key concepts of the marketing mix, marketing
planning and marketing research.

• As an introduction to marketing, the module will allow learners who study other specialist marketing modules to keep in mind the strategic purpose of the marketing function and how it contributes to business success.

• Learners will gain basic understanding of the role of the
marketing function, with particular emphasis on the role of
marketing research and how it contributes to marketing
planning and the development of a marketing mix for a target
group of customers.

• Learners will have the opportunity to develop, analyse and
evaluate key marketing techniques in order to obtain a better
understanding of them.


Module Learning Outcomes

1. Know the importance of marketing in an
organisation.
2. Understand marketing research and
planning.
3. Understand how and why customer
groups are targeted.
4. Be able to develop a coherent marketing
mix.


Course Fee

USD $200


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Business Management: Level 7 – Unit 711 – Strategic Planning
Business Management: Level 7 - Unit 711 - Strategic Planning

Business Management

Course code: Level 7 – Unit 711
Course title: Strategic Planning

Full course name: Business Management: Level 7 – Unit 711 – Strategic Planning


Business Management: Level 7 - Unit 711 - Strategic Planning

To gain an understanding of:

Business Management

Course code: Level 7 – Unit 711
Course title: Strategic Planning

Full course name: Business Management: Level 7 – Unit 711 – Strategic Planning


Fee

$700


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Business Management: Level 4 – Bus1.3 – Financial Awareness
Business Management: Level 4 - Bus1.3 - Financial Awareness

Business Management

Course code: Level 4 – Bus1.3
Course title: Financial Awareness

Full course name: Business Management: Level 4 – Bus1.3 – Financial Awareness


Business Management: Level 4 - Bus1.3 - Financial Awareness

To gain an understanding of:

Business Management

Course code: Level 4 – Bus1.3
Course title: Financial Awareness

Full course name: Business Management: Level 4 – Bus1.3 – Financial Awareness


Fee

$500


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Business Management: Level 3 – BM304 – Human Resource Management
Business Management: Level 3 - BM304 - Human Resource Management

Business Management

Course code: Level 3 – BM304
Course title: Human Resource Management

Full course name: Business Management: Level 3 – BM304 – Human Resource Management


Business Management: Level 3 - BM304 - Human Resource Management

To gain an understanding of:

Business Management

Course code: Level 3 – BM304
Course title: Human Resource Management

Full course name: Business Management: Level 3 – BM304 – Human Resource Management


Fee

$200


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Business Management: Level 4- Bus1.2- Leadership and the Organisation
Business Management: Level 4- Bus1.2- Leadership and the Organisation

Business Management

Course code: Level 4- Bus1.2
Course title: Leadership and the Organisation

Full course name: Business Management: Level 4- Bus1.2- Leadership and the Organisation


Business Management: Level 4- Bus1.2- Leadership and the Organisation

To gain an understanding of:

Business Management

Course code: Level 4- Bus1.2
Course title: Leadership and the Organisation

Full course name: Business Management: Level 4- Bus1.2- Leadership and the Organisation


Fee

$500


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Business Management: Level 3- BM305- Business Communications
Business Management: Level 3- BM305- Business Communications

Business Management

Course code: Level 3 – BM305
Course title: Business Communications

Full course name: Business Management: Level 3- BM305- Business Communications


Business Management: Level 3- BM305- Business Communications

To gain an understanding of:

Business Management

Course code: Level 3 – BM305
Course title: Business Communications

Full course name: Business Management: Level 3- BM305- Business Communications


Fee

$200


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Business Management: Level 3 – BM302 – Business Resources
Business Management: Level 3 - BM302 - Business Resources

Business Management

Course code: Level 3 – BM302
Course title: Business Resources

Full course name: Business Management: Level 3 – BM302 – Business Resources


Business Management: Level 3 - BM302 - Business Resources

Business Management

Course code: Level 3 – BM302
Course title: Business Resources

Full course name: Business Management: Level 3 – BM302 – Business Resources


Fee

$200